Analytics

Big data can help provide big results for your organization. With the power of predictive intelligence, we can help you leverage your data to develop a fundraising strategy with every advantage possible.

Custom Solutions

RKD offers a suite of custom analytic services with several components than can be deployed separately or combined into one application to further enhance results. These models enable you to:

  • Optimize acquisition lists and models
  • Provide greater insights into performance
  • Leverage geographic optimization
  • Uncover strategic needs to retain more valuable donors

These analytic tools determine key metrics that enable us to evaluate performance related to the average gift and response rate needed for success. We also work along the way to fine tune each campaign and optimize long-term value for your donor file. This helps you determine the exact communication strategy that will keep your constituents engaged and prevent them from going dormant.

Strategic Analytics

We help you employ forward-looking predictive intelligence to truly understand key drivers that are dictating program performances across all levels of your multi-channel fundraising plan. We help you uncover hidden patterns to identify the ideal short, mid and long-term solutions for your organization.

Enhancing Yearly Campaigns to Lift Revenue

By enhancing a traditional year-end matching gift campaign with a more integrated digital strategy, RKD helped bring in a significant lift in overall revenue for Food Bank of New York City.

Driving Strategies with Data

In order to decide what would bring in higher gifts and increased revenue, we used data and testing to optimize a strategy for the SPCA of Texas.

Connecting with Donors through Email

Sharing your organization’s story is a lot easier to do when you utilize an effective strategy to connect better with email recipients. See how we did this with the Animal Rescue League of Iowa.

Increasing December Gifts with a 31 Days of Giving Campaign

To gain more donations in December, we worked with Connecticut Food Bank to enhance their previous year end email campaigns. RKD took it a step further by extending the campaign and conducting it on #GivingTuesday and throughout all of December.

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