Creative

At RKD, we create original and memorable donor experiences–designed to further enhance emotional attachment to your cause. We have an award-winning team that specializes in each channel of your fundraising and marketing strategy.

Award-Winning Creativity

Our creative team delivers digital and direct mail designs that enable your brand to stand out from the rest. Working hand-in-hand with strategists, our creative solutions maximize the effectiveness of your fundraising strategy. The creative team at RKD is focused on providing clients with:

  • Messaging that connects to donor motivations
  • Experiences that are on-brand and drive engagement
  • Channel expertise no matter the medium or device

Moreover, our technology and production staff work with the creative team to provide innovative solutions that leverage emerging technologies, fresh formats and breakthrough new materials.

Brand Messaging

Our team helps tell your story by creating a narrative that clearly connects audiences to your organization. We uncover the optimal approach to connect your mission in the most meaningful way. We consider the perception of prospects, motivations of donors, and aspirations of all your leaders. We create a cohesive messaging platform that inspires giving.

Driving Strategies with Data

In order to decide what would bring in higher gifts and increased revenue, we used data and testing to optimize a strategy for the SPCA of Texas.

Connecting with Donors through Email

Sharing your organization’s story is a lot easier to do when you utilize an effective strategy to connect better with email recipients. See how we did this with the Animal Rescue League of Iowa.

Increasing December Gifts with a 31 Days of Giving Campaign

To gain more donations in December, we worked with Connecticut Food Bank to enhance their previous year end email campaigns. RKD took it a step further by extending the campaign and conducting it on #GivingTuesday and throughout all of December.

Enhancing Yearly Campaigns to Lift Revenue

By enhancing a traditional year-end matching gift campaign with a more integrated digital strategy, RKD helped bring in a significant lift in overall revenue for Food Bank of New York City.

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