Lists

Our full-service, in-house list specialists focus on leveraging the power of data and analytics to optimize targeting with the greatest direct response potential.

List Brokerage

Our list team works alongside strategists, creative and analysts to identify the right combination of lists to drive acquisition breakthroughs. When executed, our list services provide the highest standards of excellence for your organization.

  • Customized list plans to meet your acquisition goals
  • Management and analysis of list optimization
  • Negotiation of discounted rates with list managers to reduce costs
  • Full-service NCOA and merge purge processing to reduce costs and maximize response

List Management

We work with you to leverage the most value from your data while staying aligned with the best interests of your organization. Whether generating incremental revenue by renting out your list or reducing acquisition costs with a list exchange, our team will conduct a thorough analysis of the category to identify your ideal partners.

  • Manage detailed rental agreements and contracts
  • Provide point of contact for incoming orders and requests
  • Report regularly on the financials and usage streams
  • Safeguard your database from inappropriate usage
Increasing December Gifts with a 31 Days of Giving Campaign

To gain more donations in December, we worked with Connecticut Food Bank to enhance their previous year end email campaigns. RKD took it a step further by extending the campaign and conducting it on #GivingTuesday and throughout all of December.

Enhancing Yearly Campaigns to Lift Revenue

By enhancing a traditional year-end matching gift campaign with a more integrated digital strategy, RKD helped bring in a significant lift in overall revenue for Food Bank of New York City.

Driving Strategies with Data

In order to decide what would bring in higher gifts and increased revenue, we used data and testing to optimize a strategy for the SPCA of Texas.

Connecting with Donors through Email

Sharing your organization’s story is a lot easier to do when you utilize an effective strategy to connect better with email recipients. See how we did this with the Animal Rescue League of Iowa.

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