Amazing things happen when you deliver the right message in the right channel to the right people. At RKD, we have media experts who are focused on maximizing your ad dollar. We find ideal prospects with the highest potential worth, and in turn, maximize the lifetime value of each donor.
We use a multi-channel approach to meet your fundraising goals. We craft unique strategies specific to your intended audience to support your entire campaign. We leverage your data to shape targeted insights by demographic and behavior, maximizing efficiencies across search, social, display, and more. Our media services include:
- Audience research and analysis
- Media strategy, planning, and execution
- Donor targeting and channel optimization
We dive deep into the demographic data to best help you understand your audience and realize the most out of your media budget. There are several different traditional types of media we offer:
- Out of Home
Of course, we always make sure to apply the best practices of direct response throughout every communication, with a clear and impactful call-to-action (CTA) that drives results.
In order to decide what would bring in higher gifts and increased revenue, we used data and testing to optimize a strategy for the SPCA of Texas.
Sharing your organization’s story is a lot easier to do when you utilize an effective strategy to connect better with email recipients. See how we did this with the Animal Rescue League of Iowa.
To gain more donations in December, we worked with Connecticut Food Bank to enhance their previous year end email campaigns. RKD took it a step further by extending the campaign and conducting it on #GivingTuesday and throughout all of December.
By enhancing a traditional year-end matching gift campaign with a more integrated digital strategy, RKD helped bring in a significant lift in overall revenue for Food Bank of New York City.